Krisa De La Cruz, CEO and co-founder

 With experience as CEO of the Graham Chamber of Commerce and the Graham Convention and Visitors Bureau, as well as Director of Business Development for Strategic Government Resources (SGR), Krisa has a proven track record in driving growth and success using search engine optimization and content marketing in digital marketing strategies.

 Krisa De La Cruz, CEO and Founder of Chaparral Creative, LLC, brings an extensive background in leadership, marketing strategies, and business development, backed by an MBA and a BA in Communication Studies from Texas Tech University.  

 Her approach centers on building strong, meaningful relationships and helping businesses expand their market share through data-driven decision-making. Passionate about creating impactful strategies, she specializes in content development and content marketing and employs targeted approaches that foster sustainable growth and measurable results for her clients. 

 ​Jen Aiken is a seasoned design and marketing professional with a strong background in assisting businesses to enhance their brand presence and marketing strategies. She previously served as the Owner and Design and Marketing lead at JVO Design, LLC, a full-service design firm specializing in comprehensive branding and marketing solutions.  

 Jen Aiken earned her M.A. in Communication from Abilene Christian University, graduating summa cum laude with a background in Industrial Psychology. During her time at ACU, she was deeply involved in service, marketing strategies, and leadership through Spring Break Campaigns, mission trips, and her role as a Graduate Assistant. She also studied abroad in Montevideo, Uruguay as part of the Overseas Studies Program. Jen was honored with the Lemoine G. Lewis Award for maintaining a 4.0 GPA and was recognized by faculty with the Graduate Assistant Service Award. She was inducted into several prestigious honor societies, including Alpha Chi and Psi Chi, and was selected by the communication faculty for outstanding service to the department and membership in Women of ACU, an honor organization based on integrity, academic excellence, and service. 

 Jen's expertise encompasses an array of marketing strategies including web design, graphic design, e-marketing, and social media. Jen focuses on creating innovative solutions that resonate with target audiences and drive business growth through search engine optimization .  Her dedication to understanding the unique marketplace of each client has been instrumental in developing customized content marketing strategies that set brands apart in competitive environments  

 With over 20 years in the graphic design field, Tim brings a wealth of experience across a variety of sectors. Most recently, he served as a Graphic Solutions Developer at Strategic Government Resources (SGR), where he enhanced client visibility through social media graphics and recruitment materials. Prior to that, he spent over a decade at Freeman Expositions, advancing from Production Specialist to Prepress Operator. His responsibilities included prepress operations, layout design, and managing production workflows for large-scale marketing events. Additionally, Tim has worked as a freelance designer, supporting nonprofits and government organizations with branding and communication materials tailored to their unique missions. 

 Tim Gilbert holds a Certificate in Graphic Design from Southern Methodist University, where he developed a strong foundation in design principles, visual communication, and industry-standard software. His education continues to inform his design approach, blending technical skill with thoughtful creativity. 

 Tim’s creative strengths lie in translating ideas into compelling visuals and content marketing that align with each client's goals and brand identity. He is highly proficient in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Premiere Pro, and excels at managing multiple projects simultaneously while meeting tight deadlines. Known for his collaborative spirit, marketing strategies, and thoughtful attention to detail, Tim approaches every project with professionalism, curiosity, and a passion for delivering meaningful design solutions that resonate. 

Most recently, Aisha served as a Webmaster at Strategic Government Resources (SGR) in Texas, where she managed the organization's web presence, ensuring that digital platforms effectively communicated SGR's mission, marketing strategies, and services. Her role involved overseeing website updates, implementing design enhancement and ,user experience to support the organization's outreach and engagement goals while enhancing search engine optimization. Prior to her tenure at SGR, Aisha accumulated experience in various digital roles, contributing to projects that span web design, content marketing, and digital marketing. 

 Aisha Mozes has cultivated her expertise in web development and digital communications through a combination of formal education and hands-on experience. Her academic background laid the groundwork for her proficiency in web technologies, user interface design, and digital marketing strategies. This foundation has been instrumental in her ability to create engaging and accessible web experiences while also focusing on search engine optimization.

 Aisha's strengths lie in her ability to blend technical acumen with creative insight for robust marketing strategies . She is adept at utilizing web development tools and content management systems to build and maintain functional, user-friendly websites. Her attention to detail and commitment to staying abreast of emerging web technologies enable her to deliver search engine optimization solutions that meet both organizational objectives and user needs. Aisha's collaborative approach and problem-solving skills make her a valuable asset in any digital communications team. 

Kristin has over a decade of experience spanning project management, hospitality, legal support, community engagement, and event management. Her career began with roles at Circle R Ranch and ClubCorp, where she worked on event staff and served as a private events intern, gaining hands-on experience in customer service and event execution.

She joined Rx Worldwide Meetings, Inc. (now Infinix Global Meetings & Events) in 2013 and progressed through several roles—including Project Coordinator, Project Planner, and Meeting Manager—where she managed large-scale meetings and logistics for national and international clients.

Kristin also worked with Dallas Fan Fares, Inc. as both Program Coordinator and Assistant Program Coordinator, and supported local initiatives as Administrative Assistant at the Graham Chamber of Commerce and CVB. In the legal field, she served as a Legal Assistant at De La Cruz and Reddell Attorneys at Law, PLLC, where she managed sensitive documentation and client support. Most recently, she worked as Events Manager for Strategic Government Resources (SGR), where she managed events tailored to public sector leaders.

 Kristin DeArmond holds a Bachelor of Science in Hospitality Management from the University of North Texas, where she developed a strong foundation in event planning, service leadership, and organizational management. She also completed undergraduate coursework in Public Relations and Marketing at Texas State University, adding valuable communication and brand strategy insight to her professional toolkit. 

 Kristin brings a unique blend of operational expertise, hospitality training, and community service to every role she undertakes. Her strengths lie in coordinating complex projects, managing high-stakes events, and supporting mission-driven organizations with professionalism and care. Known for her adaptability, attention to detail, and client-first mindset, Kristin consistently delivers experiences that are both well-executed and deeply impactful. She thrives in fast-paced environments and is passionate about creating meaningful connections through thoughtful planning and execution. 

Hope is a seasoned communications leader with over 15 years of experience spanning broadcast media, public education, and municipal government. She currently serves as the Chief Communications and Marketing Officer for the City of Cleburne, where she leads citywide branding, crisis communications, community engagement, and digital strategy initiatives.

Prior to this role, she spent nearly eight years at Mansfield ISD, serving in ascending leadership roles including Director of Communications and Director of Digital Media and Marketing. Her efforts modernized the district’s communication infrastructure and positioned it as a model for public engagement and transparency.

Hope also served as Director of Communications for Strategic Government Resources (SGR), where she helped develop communication strategies for local governments nationwide. Earlier in her career, she honed her storytelling skills in broadcast journalism, working as a producer and web editor for KWTX-TV and KTAB/KRBC, delivering timely news coverage and digital content to thousands of viewers.

 Hope Boyd holds a Master of Public Administration from Arkansas State University, complementing her strategic expertise in the public sector. She also earned a Bachelor of Arts in Broadcast Journalism from The University of Texas at Arlington, where her passion for clear, impactful storytelling began. Her academic background bridges the worlds of public policy and media, uniquely equipping her to lead in high-stakes communications roles. 

Hope’s core strength lies in translating complex public information into content that resonates with diverse audiences. She is known as a creative strategist and trusted message architect, with a deep understanding of how to manage narratives in fast-paced, high-visibility environments. From digital campaigns and media relations to video production and voiceover work, her skillset is both comprehensive and agile.

She is proficient in a wide range of tools including Adobe Creative Suite (Premiere Pro, Photoshop, InDesign, Audition), Microsoft Office, HTML, and newsroom editing systems such as AP ENPS and Avid iNews. Whether she’s crafting a community brand or coordinating emergency communications, Hope leads with clarity, integrity, and a steady hand.