Krisa De La Cruz, CEO and Co-Founder

 Krisa De La Cruz brings a powerful blend of executive leadership, public service experience, and digital marketing expertise to Chaparral Creative. As former CEO of the Graham Chamber of Commerce and the Graham Convention and Visitors Bureau, and later as Director of Business Development for Strategic Government Resources (SGR), Krisa built a reputation for helping organizations grow from the inside out. She holds an MBA and a BA in Communication Studies from Texas Tech University, and she applies that foundation to build brands that are strategic, SEO-savvy, and positioned for long-term success. 

 Krisa’s work is driven by a deep belief in the value of connection—between organizations and their audiences, between strategy and execution, and between data and storytelling. She knows that digital marketing isn’t just about visibility; it’s about resonance. Her strategies prioritize authentic messaging, intentional planning, and sustainable growth. Whether she's supporting a local government, small business, or nonprofit, Krisa leads with integrity and insight to help clients make informed, confident decisions. 

 Krisa thrives at the intersection of creativity and strategy. Her superpower lies in helping businesses expand market share through content development, SEO, and tailored messaging that speaks to the heart of their audience. A data-driven thinker with a relationship-first mindset, she brings structure to chaos, clarity to big ideas, and long-term value to every engagement. At Chaparral Creative, Krisa is the steady hand behind the strategy—guiding clients toward purposeful progress and measurable impact. 

Jen Aiken brings a rich blend of design expertise, marketing strategy, and academic excellence to Chaparral Creative. With a background as Owner and Creative Lead of JVO Design, LLC, Jen has spent years crafting brand identities and marketing solutions that resonate across industries. She earned her M.A. in Communication from Abilene Christian University, where she graduated summa cum laude and was recognized for outstanding academic achievement, service, and leadership. Her foundation in industrial psychology and communication gives her a distinct lens for understanding audiences—and designing with purpose. 

Jen understands that great design is more than aesthetics—it’s about strategic clarity and emotional connection. Her passion lies in transforming brand narratives into visuals that not only look beautiful but also serve a function: attracting the right people and delivering the right message. Her work is grounded in the belief that branding should reflect both the heart and the value of an organization, and that tailored design can be a powerful catalyst for business growth. 

Jen’s creative zone is where form meets function. From website design and content creation to email campaigns and social media graphics, she brings a thoughtful, data-informed approach to every project. Her strength lies in developing cohesive brand systems and digital experiences that elevate visibility, enhance credibility, and inspire action. At Chaparral Creative, she leads with both artistry and insight—making sure every visual element is aligned with strategic goals and rooted in authenticity. 

Taylor Stuteville brings a versatile background in client relations, project management, and operational coordination to Chaparral Creative. With prior experience at Strategic Government Resources (SGR) as a Recruitment Coordinator, Taylor supported high-level executive search efforts, streamlined workflows, and managed digital communications with precision. Her earlier role at the Graham Chamber of Commerce and Convention and Visitors Bureau further shaped her expertise in event planning, business development, and community-focused marketing. She holds a Bachelor of Science in Poultry Science from Texas A&M University, where she gained a strong foundation in data interpretation, organizational leadership, and professional communication. 

Taylor thrives at the intersection of people, process, and purpose. Whether supporting internal operations or engaging directly with clients, her thoughtful, detail-driven approach ensures that projects stay on track and exceed expectations. Her ability to anticipate needs, manage timelines, and foster authentic connections makes her a crucial link between strategy and execution. She brings structure to creative ideas and consistency to every touchpoint—delivering value not just through what gets done, but how it gets done. 

Taylor is the steady presence clients and team members rely on to keep momentum moving forward. She excels in managing social media calendars, coordinating project workflows, and elevating client experiences with a personal touch. With a sharp eye for detail and a heart for service, Taylor adds both polish and professionalism to every aspect of her work. At Chaparral Creative, she plays a key role in turning plans into progress—and clients into long-term partners. 

Tim Gilbert brings over two decades of graphic design experience across agency, corporate, and public sector settings. His design journey includes roles at Freeman Expositions, where he managed prepress and layout production for high-profile events, and most recently as a Graphic Solutions Developer for Strategic Government Resources (SGR), where he specialized in visual storytelling for local government recruitment campaigns. Tim also brings years of freelance experience supporting nonprofits and public agencies with mission-driven branding and communication design. He holds a Certificate in Graphic Design from Southern Methodist University and is a master of translating vision into impactful design. 

Tim knows that great design isn’t just about aesthetics—it’s about clarity, alignment, and audience engagement. His approach centers on understanding each client’s mission and delivering graphics that reinforce their brand identity with purpose and precision. Whether he's designing a campaign for a city manager search or a logo for a community wellness initiative, Tim blends creativity with strategy to ensure every visual element supports a broader communication goal. He’s trusted not just for what he creates, but for the thoughtful, client-centered approach he brings to every collaboration. 

Tim’s superpower is turning complex ideas into clean, compelling visuals that connect. He’s fluent in Adobe Creative Suite—InDesign, Illustrator, Photoshop, and Premiere Pro—and known for his ability to juggle multiple priorities while maintaining sharp attention to detail. At Chaparral Creative, Tim leads graphic design projects with a collaborative mindset and a commitment to excellence, ensuring every client deliverable is both visually engaging and strategically aligned. Whether he’s building a brand from scratch or supporting a long-term marketing campaign, Tim delivers design solutions that resonate. 

Lacrica Olson brings nearly 20 years of public sector and nonprofit experience to Chaparral Creative, specializing in grant writing, strategic planning, and community engagement. With a Master of Public Administration and a background in both state government and nonprofit leadership, Lacrica understands the nuances of public funding, compliance, and the art of securing resources to drive impact. She has successfully secured and managed millions in grant funding for diverse initiatives—from infrastructure and workforce development to community wellness and equity. 

Lacrica’s approach is rooted in servant leadership and a deep respect for the mission-driven work of public institutions and nonprofits. She knows that behind every grant is a story, and behind every request is a real need—and she crafts compelling proposals that reflect that truth. Whether she’s writing a federal grant application or helping a rural community identify funding pathways, Lacrica brings clarity, credibility, and a deep sense of purpose to every project. 

Lacrica works with clients across the country to strengthen their grant strategy and increase their funding success rate. Her ability to align project goals with funder priorities—and articulate that alignment with precision—is what sets her apart. At Chaparral Creative, she plays a vital role in helping local governments, school districts, and nonprofit organizations secure the resources they need to build stronger, more resilient communities. 

Aisha Mozes brings a well-rounded background in web development, digital marketing, and user experience to Chaparral Creative. Most recently, she served as Webmaster for Strategic Government Resources (SGR), where she managed and optimized the organization’s web presence to align with its mission and outreach goals. With a blend of hands-on development skills and a strategic eye for content, Aisha has also contributed to a range of projects involving web design, digital communication, and marketing strategy—always with a focus on functionality, user accessibility, and visibility. 

Aisha understands that a website is more than just a digital storefront—it’s a vital communication tool that must be intuitive, informative, and search-friendly. Her work is grounded in the belief that effective digital experiences are equal parts technology and storytelling. Whether updating site architecture or fine-tuning for SEO, Aisha ensures every aspect of a website contributes to a cohesive brand narrative and supports measurable engagement. She is passionate about empowering organizations to connect with their audiences through purposeful design and seamless digital experiences. 

Aisha’s expertise lies in the intersection of technical precision and creative problem-solving. Proficient in a range of web development tools and content management systems, she excels at creating and maintaining user-friendly websites that perform well across platforms. Her attention to SEO best practices, responsive design, and emerging digital trends ensures clients receive web solutions that are both current and impactful. At Chaparral Creative, Aisha is the go-to expert for crafting web strategies that are smart, scalable, and aligned with long-term marketing goals. 

Kristin DeArmond brings over a decade of diverse experience in event management, project coordination, community engagement, and client support. Her career includes roles with respected organizations such as ClubCorp, Rx Worldwide Meetings (now Infinix Global), and Strategic Government Resources (SGR), where she managed high-impact events for public sector leaders. She has also supported local initiatives through her work with the Graham Chamber of Commerce and applied her skills in the legal sector as a Legal Assistant. Kristin holds a Bachelor of Science in Hospitality Management from the University of North Texas and has completed additional studies in Public Relations and Marketing at Texas State University. 

Kristin’s cross-industry background uniquely positions her to bring both structure and warmth to every client experience. Her ability to manage logistics with precision while maintaining a hospitality-first mindset ensures that every project feels personal, polished, and purpose-driven. She thrives in service-oriented environments where professionalism, empathy, and adaptability are essential. Whether she's coordinating a multi-day leadership summit or supporting a local initiative, Kristin makes sure every detail supports the bigger picture. 

Kristin is at her best when things are in motion. She excels at juggling timelines, coordinating vendors, and crafting seamless event experiences that align with client goals. Known for her calm under pressure, strategic foresight, and passion for people, she brings a rare combination of operational know-how and human-centered thinking. At Chaparral Creative, Kristin is the force behind the scenes ensuring everything runs smoothly—so our clients can focus on the moments that matter most. 

Hope Boyd is a seasoned communications leader with over 15 years of experience spanning municipal government, public education, and broadcast journalism. She currently serves as Chief Communications and Marketing Officer for the City of Cleburne, where she leads strategic branding, crisis communications, community engagement, and digital initiatives citywide. Her prior roles include Director of Communications at Mansfield ISD and Strategic Government Resources (SGR), where she spearheaded communication strategies that elevated transparency and trust. Hope’s career began in broadcast media as a producer and web editor, grounding her in fast-paced storytelling and content development. 

Hope brings a rare blend of public policy insight and media expertise to every project she supports. Her work bridges the gap between complex institutional messaging and audience-friendly content—ensuring that the right message reaches the right people at the right time. She is especially skilled at leading in high-stakes situations, crafting communications that are clear, compassionate, and credible. Whether guiding a community through a crisis or launching a major branding initiative, Hope ensures that every message reflects integrity and intention. 

Hope excels at distilling complex information into accessible, engaging content across platforms. From managing press relations and digital campaigns to producing video content and voiceovers, her skillset is both strategic and hands-on. She is proficient in Adobe Creative Suite, HTML, Microsoft Office, and newsroom editing tools like AP ENPS and Avid iNews. At Chaparral Creative, Hope serves as a trusted advisor and creative force—bringing clarity, calm, and confidence to every communication challenge.